My resumeADVERTISING LIFE Copy Director @ The Grommet, 2014 - 2017 •Lead a team of writers that helps small businesses promote their innovative products in videos, emails, web copy & campaigns, social media posts and ads. •Collaborate with designers and media team to create brand campaigns, ads and content marketing. •Put a human touch, humor, or positive spin on everything from tech to luxury goods to a motion-activated toilet light. Senior Copywriter @ SapientNitro, 2011 - 2014 Brands: Dunkin’ Donuts, CVS, Citizens Bank, Philips Healthcare, Sunglass Hut, MIT •Devised concepts and wielded the metaphorical pen for web and mobile, social media, RFPs and client pitches. •Gave clients countless fun, intriguing ideas—many of which got canned by overly conservative execs. Copywriter @ J. Walter Thompson, 2010 - 2011 Brands: Rolex, Kleenex, Nestle, Trident, Listerine, Stride Gum •Expressed ideas and strategies dozens of different ways. •Spun creative briefs into a myriad of campaign concepts for print, television, social media and web. Education M.S., Communications @ VCU Brandcenter B.S., magna cum laude, Marketing @ Boston College PRIOR LIFE Business Lawyer @ Various east coast firms, big & small •Feigned laughter at 4,327 lawyer jokes told by clients, friends and strangers. •Avoided court by practicing business law and negotiating deals. •Wrote skits and parody songs skewering partners. Education JD, with honors @ Duke |
Reviews from clients & colleagues“Repeatedly, teammates say Natalie, more than any other writer they’ve worked with, dives into a client’s business to understand the complexity and nuance required to deliver great work.”
"Natalie has done a tremendous job of elevating our approach to storytelling and many teams now rely on her ideas and vision."
“She has a broad and sharp array of writing skills—from headlines and online ads to deep, complex long-form copy.”
"Natalie’s quality of work is always excellent. She's creative and full of ideas, and backs up each idea with sound reasoning and a strong creative process. And she hones in on the right questions to ensure she fully understands what we are trying to accomplish."
“She grew up in Rhode Island. I don’t understand how she doesn’t have the accent.” |